Our Mission is not just to produce premium quality coffee, but to help elevate the livelihood of coffee farmers. By constant learning and improvement, we are able to transfer this knowledge to the farmers, allowing them to more effectively farm and have a better harvest.

A good coffee plantation must be at least 800 meters above sea level, so the villages where the workers are from are very far from civilization, with difficult journeys, no concrete roads and no electricity. This can prevent farmers from making good quality coffee, because they can't sell at a good price, meaning their income is not enough to meet their expenses. As a result, many families have decided to cut down their coffee plants and switch to growing vegetables that grow faster, in order to make more money. We this as a lost opportunity for Thailand and therefore, we would like to build a fair and sustainable link between farmers and consumers. To bring this mission to reality and fulfill the potential of the 'coffee' fruit, our team will share the knowledge with farmers to ensure sustainable development, optimize the delivery of quality cherries to drinkers.